Learn our process of delivering results
HOW WE WORK
First, we establish relationship with our customers based on clarity, trust and transpacency (Pre-contract stage) THEN, we focus on conducting user/customer centered design process (Design stage)
Pre-contract stage
First, you can see for yourself how we work before you make a commitment and decide to start a project. Risk free (money wise).
Details below
1. Select package
2. See how we work
Then, if you want to move forward with the project we schedule a refundable set-up workshops that costs 499$.
That way, we establish foundations of the project and enable you to experience the remote collaboration with our team.
3. Decide
After the workshops you decide whether you want to start working with us or not.
if not, just let us know and we will refund the setup-fee. No questions asked.
If yes, we summarize gathered data, prepare project roadmap and discuss payment options. Then we get to work towards your goals.
Design stage
After we figure out what, when, how of your project we conduct our design process to facilitate achieving your goals.
Details below
The overview of
OUR PROCESS
Following the design process is the simplest way to achieve success.
Throughout the years, we developed and tested our approach to design to maximize efficency and predictability of the results.
Click below to get familiar of how we work.
Details of our
DESIGN PROCESS
1. KNOW
First step of the design process.
Its main purpose is to understand the business, users, customers and market dynamics and define crystal clear plan of developing the idea of how the product might fit in the market and customers' lives.
It's a process to discover "are we building right things?".
1a. Plan
Plan (a.k.a strategy) is a roadmap to get from point A to point B. In other words, it's a plan of achieving desired state (business goals) based on current situation. In product design, Plan is the most important stage because it encapsulates everything that designers need to know to successfully design a solution.
What we do
-
Profiling - Defining brand, customers and market characteristics & attributes.
-
Exploring - Clarifying mission, goals & business needs.
Roadmapping - Formulating and planning a development process.
Benefits for you:
-
Improvement in speed and efficency of the product development cycle.
-
Improving focus, efficency and motivation of the project team.
-
Reducing uncertainty among the project team & stakeholders.
1b. Research
In order to design great product, it's essential to know its recipients. Discovering user & customers needs, challenges, pain points, motivations, aspirations, values, objections is the foundation of any design process. The other half of the equation for successful product is auditing, analysing & benchmarking market dynamics & competitors to identify what can make or break your product.
What we do
(Re)framing - Seeing things in a new way & clarifying problem/opportunity space by asking the right questions.
-
Researching - Deep understanding of the customers, market dynamics and competitors.
-
Processing - Analysing, assesing, synthesising, evaluating and reflecting on research data.
Benefits for you:
-
New perspectives and ideas to understand & solve project challenges.
-
Understanding the end-user and identifying what makes the product desirable on the market.
-
Identifying ways to gain competitive advantage and deliver great value for the end-users.
1c. Define
Once research is done, you have a lot of data and observations. Analysing & synthesizing crucial information related to the business goals and customers needs is something that can really move the neddle for your product. Visualizing research data as well as identifying functional and behavioral patterns and presenting them in easy to understand deliverables can improve design process tremendously.
What we do
Understanding - Discovering new ways of thinking about the challenges, generating new insights and visualing research data.
Reflecting - sumarizing & prioritizing challenges and decisions, establishing project principles.
Deciding - Making decision about next actions in the project, establishing project direction, KPIs.
Benefits for you:
-
Deep understanding of the project challenges that facilitate effective problem solving.
-
Gaining clarity and confidence regarding the best possible direction of the project.
-
Clear project agenda that reduces cost of development by focusing on essentials.
2. BUILD
Once there is mutual understanding of "What" , "Who" , "Where" , "Why" of the project, the right solution can be designed. .
It's a process to discover "are we building things the right way?".
2a. Create
Once the "Know" phase is over, it's time to actually create something. Create phase is a creative process focusing on designing potential solutions to the identified goals.
What we do
-
Generating - Defining brand, customers and market characteristics & attributes.
-
Evaluating - Clarifying mission, goals & business needs.
Validating - Formulating and planning a development process.
Benefits for you:
-
User-oriented functionalities and solutions.
-
Possibility of creating real differentiation in the developing product.
-
Not wasting time on on untested and unproven concepts.
2b. Design
Creative process of making ideas & conceptcs tangible
What we do
Wireframing - Figuring out layout and interactions for defined functionalities.
-
Prototyping - Creating interactions across product eco-system showcasing real-life usage.
-
Designing - Designing final look, flows, and behaviors of the digital product.
Benefits for you:
-
Building ready to test emulation of working product without developers.
-
Speeding up the design process by making concepts tangible.
-
Ready to implement prototype.
2c. Test
Testing & evaluating the prototypes to find out the customer-product fit.
What we do
-
Testing - Planning, prioritizing and conducting tests on the design to discover ways of improving the product.
-
Learning - Evaluating, generating insights and capture learnings from conducted tests.
-
Iterating - Iterative fixing issues and improve product and experiences of the end-user.
Benefits for you:
-
Gaining insights about how the product is perceived by the end-user.
-
Incorporating real user feedback early in the development process and make better decisions throughout the project.
-
Identifying sub-optimal experiences and improving them before the product is live.
3. IMPLEMENT
Once the solution is created, it's time to implement it into real world. Design itself never makes a difference in the end-users' lives.
It's a process to "make design alive the right way?".
3a. Develop
Once the prototype is validated with users, it's time to build the real-life working product.
What we do
-
Hand-off - Delivering well documented & ready-to-code design in dev favourite tools.
-
Dev.support - Support & troubleshooting developers work in agile environment
QA - Evaluation and testing developed product to ensure quality from design.
Benefits for you:
-
Improvement in speed and efficency of the product development cycle.
-
Streamlining development process.
-
Bug free design that experience and usability matches the ones from the prototype..
3b. Launch
Product itself is not enough to achieve success in the crowded market. Getting traction is sometimes harder than building the product.
What we do
Process design - Designing efficent processes & funnels that delight customers.
-
Marketing support - Discovering ways of getting to the target audience based on user research.
-
Growth hacking - Facilitate grow across channels and touchpoints using tried & tested methods.
Benefits for you:
-
Improved control on the customer experience.
-
Increased leads number.
-
Generating new leads & drive more conversion.
3c. Optimize
Once everything is working, it's time to optimize the holistic experience around the product to really scale the business and improve revenue.
What we do
-
Conversion boost - Improving relevance & clarity of value proposition throughout the most important touchpoints.
-
Experience design - Fixing, optimizing and connecting suboptimal experiences across the customer journey.
Innovation -Designing new ways of delivering value for customers.
Benefits for you:
-
Increasing customer retention and decreasing churn.
-
Dazzling your customers and getting ahead of your competitors.
-
Potential disruption in your niche and becoming a market leader.